Quantum Media helps businesses of all sizes increase their conversion rates and grow their bottom line by leveraging retargeting technology.
The Facebook ad campaigns we create and run for clients dramatically outperform all of their previous campaigns. The key to our success is our robust marketing funnel that we take our clients prospects through to automate the sales process.
HOW IT WORKS
PEOPLE VISIT YOUR SITE
Your Facebook tracking pixel identifies each site visitor and stores them in custom audiences that you create within Facebook.
THEY LEAVE AND VISIT FACEBOOK
Once your pixel has identified a respective site visitor you have the ability to show that person a very specific ad the next time they open Facebook. This ad can be incredibly personalized and targeted. Here’s an example of a popular retargeting campaign:
A first time shopper on your site adds a few products to their cart, but leaves before completing the purchase. You create an ad with a 20% off code that is only displayed to shoppers who abandoned their cart.
Due to the highly targeted and personalized nature of the Facebook retargeting ads CTRs are significantly higher (compared to standard ad units). Past visitors see your retargeting ad on Facebook, click it and convert. Without retargeting this past visitor would have most likely been lost forever along with the sale.