It’s not just a product, it’s a business!

I’ve been in the Direct Response business for over 25 years and have long been acknowledged as the pioneer and principal architect of the “infomercial” industry. I’ve launched over 500 products, resulting in $4 billion in sales and 20 products that reached individual sales of over $100 million. I now sit on the panel for the hit show “Shark Tank” on ABC and recently released “Act Now: How I Turn Ideas into Million-Dollar Products.”