Campaign Startup Portal

Name*

First Last

Phone*

Email*

Company Name*

Domain for Funnel

Please provide the domain that you would like to use for your funnel. *If you are not using WordPress for your main website domain, this should be different.*

Hosting Account

Please provide the username and password for your hosting account (for the domain you provided in the previous question). If you do not have a hosting account yet, please put N/A.

Hosting Provider Username Password

Do you have an active Facebook Ad Account?*

Yes
No

Do you have an active Google Ad Account?*

Yes
No

Merchant Account*

Please let us know who you use to process payments. As we develop the funnel, we will need additional information at a later time (such as API keys).

Digital Assets (Images/Videos)*

Please provide a link to any media you would like included on the site (i.e. a Google Drive or Dropbox link).

What font(s) does your brand use?

Headings, Subheading, Copy, Other

Does your brand have established guidelines?

If so please provide a link to Dropbox or Google Drive

Please list main product we are featuring in campaign, followed by any secondary products or upsells*

Who is your target demographic?*

age, gender, ethnic background, occupation, income, who they follow on social media, hobbies, etc

What are the pain points you solve for your ideal customer?*

What do you want your brand to be known for in the market?*

What has been your biggest market challenges and your biggest marketing successes that provided you with the highest ROI?*

Please list price points for each product/service, including minimum advertised price we must adhere to.*

Are there any essential lines to include in marketing and/or videos?*

Please list your top 3 priorities for this campaign*

What is the customer's Call to Action? i.e. Call Now, Visit our Website, Email for Your Free Consultation, etc*

Please list the top 5 features or benefits about the product*

Please provide as much detail as possible. Be sure to include important information such as pricing and key features of your product.

Please list the top competitive advantages or key aspects that differentiate your product/service, and who are your competitors?*

Key Product Headlines*

Please provide two to three headlines that grab consumers attention regarding your product.

Additional Information

Is there any other info we should know before building your sales funnel for this product?

What is the PRIMARY SUBJECT (or keywords) of the product/service? (1 to 3 words):*

(E.g. Survival Gear, Cryptocurrency, Social Media Agency, Chronic Back Pain, Houseplants, French Bulldogs, Property Flipping, Consulting, PPC Marketing)

What is you IDEAL PROSPECT (non-plural version):*

“My ideal prospect is a ___________.” (E.g. Survivalist, Entrepreneur, Stay-at-home Mom, Small Business Owner, Freelancer, Ecommerce Store Owner, Facebook Marketer, Consultant, Real Estate Agent, Coach)

What is the NAME of the item you're offering for purchase, trial, or download?*

(E.g. TactiKnife2000, Keys To The Perfect Pitch, Secrets of a 6-Figure Agency, Carbon Klean, Kevin’s Shark Book, Houseplants for Beginners, A Dummy’s Guide to French Bulldogs, The Laptop Entrepreneur Handbook)

What NOUN describes the item you're offering? (1 to 2 words)*

“This _____ holds the solution you’re looking for!” (E.g. Subscription Box, Roadmap, Playbook, Tactical Knife, Supplement, Widget, App, Online Course, Muscle Relaxant, Worksheet, Checklist, Membership Site, Place, Ebook, Dog Toy)

Choose an ADJECTIVE to describe the item in a unique, exciting way:*

(E.g. Unconventional, Little-known, Underground, Breakthrough, Proven, Novel, Cutting-edge, State-of-the-art, New, “Black hole”)

What is the DREAM OUTCOME your prospect wants this item to deliver? (start with a verb)*

“This product / service will help you quickly ______!” (E.g. Sell more products online; Make more money; Improve your Facebook ad ROI; Capture beautiful videos; Take better selfies; Get more consulting clients; Get more vacation days; Make people beg to buy your products; Create a magnetic brand; Flip more properties)

In a perfect world, HOW FAST do they get the dream outcome (emphasize speed):*

(E.g. In the blink of an eye; Right away; At once; In a split-second; Quickly; Immediately; Fast; Instantly; Automatically)

In what TIMEFRAME does your prospect get the dream outcome?*

(E.g. Instantly; 10 minutes; Less than 45 minutes; Under one hour; An afternoon; A single weekend; 30 days; 8 weeks; 90 days)

What is the most pressing PAIN, OBSTACLE, or SITUATION this item helps your ideal prospect avoid? (starts with a verb that ends in "ing")*

Finish this sentence: “Without _____…” (E.g. Getting frustrated over technology you don’t understand; Being a professional marketer; Spending a fortune on expensive marketing agencies; Paying high lawyer fees; Taking unhealthy prescriptions; Losing money on bad trades; Chasing low-budget clients; Buying tactical gear that doesn’t work; Killing your houseplants)

What factors do you think can/will make our relationship successful?*

Campaign Startup Portal

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