"My ideal prospect is a ___________."
(E.g. Survivalist, Entrepreneur, Stay-at-home Mom, Small Business Owner, Freelancer, Ecommerce Store Owner, Facebook Marketer, Consultant, Real Estate Agent, Coach)
"This _____ holds the solution you're looking for!"
(E.g. Subscription Box, Roadmap, Playbook, Tactical Knife, Supplement, Widget, App, Online Course, Muscle Relaxant, Worksheet, Checklist, Membership Site, Place, Ebook, Dog Toy)