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Explore how understanding the needs of your customers can lead to a winning business and a positive customer experience. Every great business knows that customer satisfaction is paramount to success. If your customers are happy, they’re more likely to come…

You’ve got a great product, but now what? I bet you can’t wait to share it with the world. Congratulations! Getting to this point is no small feat. But now what? The solution is marketing! How do you market your…

It can be tough to make a product stand out in a competitive marketplace. You need to find the right combination of features and benefits that will appeal to your target market, and then craft an effective marketing strategy to…

Establishing authority and influence in your industry can be a great way to set yourself apart from the competition and attract more business. But how do you go about doing that? Below are the top tips to help you gain…

One of the most important things to understand as an entrepreneur is how to monetize your brand and influence. That is, how can you use your platform—be it a blog, a podcast, a book, or anything else—to make money? There…

A business plan is essential for any business owner who wants to see their company succeed. But too often, business plans are long, wordy, and filled with jargon that only insiders can understand. One of the biggest challenges with any…