Digital marketing has been a major force in the business world for some time, and it’s changing rapidly.
Every year brings new trends and new predictions as technology advances.
Today’s digital marketing is agile, interactive, and efficient like never before.
So what should we expect from digital marketing in the year 2023?
Several of these emerging trends and predictions will shape digital marketing in the future.
Keep an eye out for some of the best tools to help you get started in the New Year!
Interactive Content
The rise of interactive content is one of the most exciting trends in digital marketing today.
This includes anything from polls and quizzes to live video chats with customers and interactive webinars or virtual events.
Here are some of the top interactive tools to use for polls, quizzes, and live chats:
- Hootsuite Engage: This tool allows businesses to manage and track social media interactions in one place. It also features a range of interactive content options, including polls, quizzes, and Twitter chats.
- Interact: This platform offers a range of interactive content types, including quizzes, assessments, and surveys, as well as customizable templates and integrations with popular email marketing and CRM tools.
- Playbuzz: This platform offers a range of interactive content options, including polls, quizzes, trivia games, and personality tests. It also provides detailed analytics and integration with social media and other marketing channels.
Check out these the top interactive tools to use for webinars:
- Zoom: This webinar platform offers a range of interactive features, including the ability to conduct polls, Q&A sessions, and live chats with attendees.
- GoToWebinar: This webinar platform offers interactive features such as Q&A sessions, live polls, and the ability to share your screen or whiteboard.
- Adobe Connect: This webinar platform offers a range of interactive features, including live polls, Q&A sessions, and the ability to share your screen or use a virtual whiteboard. It also offers integrations with other Adobe tools and the ability to create custom branded experiences.
Take a look at some of these top interactive tools to use for live events:
- Poll Everywhere: This platform allows businesses to conduct live polls and surveys using a variety of methods, including text messaging, web browser, or mobile app.
- Sli.do: This platform allows businesses to engage with attendees through live polls, Q&A sessions, and social media integration. It also offers the ability to display live social media feeds on screens during the event.
- SocialWall: This platform allows businesses to display a live social media feed on screens during an event, as well as conduct polls, quizzes, and other interactive content. It also offers customization options and the ability to moderate and curate the content displayed.
By facilitating real-time engagement with customers, businesses can build relationships with their target audiences, increase conversions, and drive sales.
Additionally, interactive content provides valuable insights into customer behavior which can be used to refine future campaigns for better results.
Artificial Intelligence (AI)
AI is becoming increasingly important for marketers as it offers a variety of advantages over traditional manual processes.
With AI chatbots, you can communicate with customers faster, schedule social media posts in real-time, and send personalized emails.
You’ll like these AI tools to use for chatbots and more:
- MobileMonkey: This platform offers a range of chatbot building and management tools, including integration with popular messaging apps and the ability to use natural language processing (NLP) to understand and respond to customer inquiries.
- ManyChat: This platform offers a range of chatbot building and management tools, including integration with popular messaging apps and the ability to use NLP to understand and respond to customer inquiries.
- Chatfuel: This platform offers a range of chatbot building and management tools, including integration with popular messaging apps and the ability to use NLP to understand and respond to customer inquiries. It also offers customizable templates and the ability to create chatbots for multiple languages.
- ChatGPT: This automated chatbot utilizes natural language processing technology to provide personalized customer service in less time and with fewer resources. It’s also a reliable, efficient way to engage with your customers! Don’t miss out on this new tool!
As a result, marketers can better understand and tailor campaigns for their target audiences using AI.
These are some AI tools to use for AI-powered customer service platforms
- Zendesk: This customer service platform offers a range of AI-powered features, including the ability to analyze customer sentiment and predict future behavior. It also offers integrations with popular messaging apps and the ability to use natural language processing (NLP) to understand and respond to customer inquiries.
- Hootsuite: This customer service platform offers a range of AI-powered features, including the ability to analyze customer sentiment and predict future behavior. It also offers integrations with popular messaging apps and the ability to use NLP to understand and respond to customer inquiries. It also offers tools for managing and tracking social media interactions in one place.
- Freshworks: This customer service platform offers a range of AI-powered features, including the ability to use NLP to understand and respond to customer inquiries and the ability to predict future customer needs. It also offers integrations with popular messaging apps and the ability to track and analyze customer interactions.
- Acquire: This customer service platform offers a range of AI-powered features, including the ability to use NLP to understand and respond to customer inquiries and the ability to predict future customer needs. It also offers integrations with popular messaging apps and the ability to track and analyze customer interactions. It also offers tools for managing and tracking live chat and phone support interactions.
Content Personalization
In 2023, content personalization will become increasingly important as customers come to expect a personalized experience from brands.
Using data about customers’ past behaviors, we can tailor email and product recommendations.
Here are some tools to use for content personalization in digital marketing:
- HubSpot: This platform offers a range of tools for personalizing content, including the ability to segment audiences based on demographics and behavior, as well as the ability to use dynamic content to deliver personalized experiences on websites and email campaigns.
- Adobe Target: This platform offers a range of tools for personalizing content, including the ability to segment audiences based on demographics and behavior, as well as the ability to use dynamic content to deliver personalized experiences on websites and email campaigns. It also offers integrations with other Adobe marketing tools.
- Optimizely: This platform offers a range of tools for personalizing content, including the ability to segment audiences based on demographics and behavior, as well as the ability to use dynamic content to deliver personalized experiences on websites and email campaigns. It also offers tools for A/B testing to optimize content performance.
- Acquia Personalization: This platform offers a range of tools for personalizing content, including the ability to segment audiences based on demographics and behavior, as well as the ability to use dynamic content to deliver personalized experiences on websites and email campaigns. It also offers integrations with popular CRM and marketing automation tools.
- BlueConic: This platform offers a range of tools for personalizing content, including the ability to segment audiences based on demographics and behavior, as well as the ability to use dynamic content to deliver personalized experiences on websites and email campaigns. It also offers integrations with popular marketing and CRM tools, as well as the ability to track and analyze customer interactions.
You can boost conversions by creating unique experiences based on the preferences and interactions of each customer.
Voice Search Optimization
Improve visibility on Google or Bing with voice search optimization.
With voice search optimization, your website needs to be optimized for searches using natural language rather than keywords.
For example……
Ask “Where is the closest yoga studio?” instead of “yoga studio near me”
And it needs to provide accurate information quickly in order to keep users engaged.
Adding structured data markup to existing content is another way to optimize voice search content for voice searches.
Check out some of these tools to use for voice search optimization:
- Google Search Console: This tool allows businesses to track and optimize their website’s performance in Google search results, including for voice search queries. It provides data on search traffic, search queries, and crawl errors, as well as the ability to submit sitemaps and individual URLs for crawling.
- Bing Webmaster Tools: This tool allows businesses to track and optimize their website’s performance in Bing search results, including for voice search queries. It provides data on search traffic, search queries, and crawl errors, as well as the ability to submit sitemaps and individual URLs for crawling.
- SEMrush: This tool offers a range of features for tracking and optimizing website performance in search results, including for voice search queries. It provides data on search traffic, search queries, and competitors, as well as the ability to conduct keyword research and identify optimization opportunities. It also offers integrations with Google Search Console and Bing Webmaster Tools.
In 2023 and beyond, these emerging trends will provide businesses with exciting opportunities!
These emerging trends, together with artificial intelligence (AI), can increase online visibility and reach more customers.
This will ultimately lead to greater success in their respective markets!
Have a question for Kevin and his dream team?
Feel free to reach out to get your business questions answered today!
