If you’re like most entrepreneurs, you understand the importance of content marketing.
But what you may not realize is that video content should be a key part of your strategy.
Video engages viewers in a way that static text and images can’t.
People are more likely to watch a video than read an article or blog post, making video an incredibly powerful tool for getting your message across.
Not only that, but studies have shown that people are more likely to remember information when it’s presented in a video format.
So if you want your customers to remember your brand and what it stands for, start creating some engaging video content!
Here are the reasons why video content marketing is so important:
1- Video content is more engaging than text or static images
It’s no secret that video is one of the most engaging types of content out there.
Videos are more likely to be shared and remembered than text or static images, making them an essential part of any business’s content strategy.
What makes video so engaging?
A 2022 study by Social Media Week found that “8% of people watch online videos every week, and 55% view online videos every day. In fact, that 54% of consumers want to see more video content this year“.
This is another great video marketing statisitic:
“9% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. In fact,92% of mobile video consumers share videos with others. Social videos get 12 times more shares than text and images combined” (Small Biz Trends, 2016 – updated 2022)
The numbers speak for themselves, and they’re going to keep rising.
So if you’re looking for a way to improve your audience engagement, video is definitely worth considering.
2- Videos can be used to build trust and authority with your audience
You’ve probably heard that “a picture is worth a thousand words.” Well, the same can be said for video.
Videos can be an incredibly powerful way to build trust and authority with your audience.
“54% of people want to see more video content from marketers” (HubSpot)
As an entrepreneur or business owner, you know the importance of establishing trust with your potential customers.
You need them to believe in you and your product or service before they’ll commit to doing business with you.
When used correctly, videos can help you establish yourself as an expert in your field and connect with your audience on a personal level.
3- Videos are a great way to humanize your brand
Videos are a great way to humanize your brand and connect with your customers on a deeper level.
They provide an opportunity to showcase your personality, values, and talents in a way that text and photos simply can’t match.
And when done well, videos can be very powerful marketing tools.
There are all sorts of ways you can use videos to market your business.
You can create product demonstrations, educational content, customer testimonials, event highlights, behind-the-scenes looks at your company… the list goes on.
But before you start creating videos left and right, it’s important to take some time to plan out what kind of videos will best serve your goals and audience.
Think about what you want to achieve.
4- Videos can help you stand out from the competition
If you’re looking for ways to stand out from the competition, video might be the answer.
A recent study showed that videos are more than 50 times as likely to show up on the first page of search engine results pages than websites.
That’s just one way they can help your business.
Videos can also help you build the know-like-trust with customers, attract new ones, and boost sales.
So if you’re not using them yet, it’s time to start!
“86% of businesses use video as a marketing tool — up from 63% over the last three years” (Wyzowl)
5- Videos are a great way to educate your audience
Videos are a great way to educate your audience about your business or product.
They can be used to introduce new concepts, explain how something works, or show off a new feature.
If you’re not sure where to start, start recording with great lighting or go out and hire a professional videographer to produce a high-quality video for you.
Don’t worry about being perfect, just start!
“72% of customers said they would rather learn about a product or service by way of video. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video” (Optinmonster).
6- Videos can increase website traffic and conversions
If you’re not using video on your website, you’re missing out on a huge opportunity to engage with your visitors and increase conversions.
Videos can help tell your story, showcase your products or services, and build trust with potential customers.
When executed, they can be extremely effective in driving website traffic and boosting sales.
Here’s a look at some of the key ways that videos can help improve your website’s performance:
- Increase time spent on site: People stay on websites with video 2-3 minutes longer than those without video.
- Improve SEO: Videos can be optimized to rank highly in search engines, helping you attract more organic traffic.
- Generate leads and boost sales
“Users spend 88% more time browsing on websites that have videos” (Social Media Week)
7- Videos can help you sell products or services
Do you ever watch a commercial and think, “I need that product?”
Or see a video on Facebook of a friend’s vacation and wish you were there?
Videos are an incredibly powerful way to sell products or services.
They can stimulate emotions and motivate customers to take action.
To engage your audience, leave a lasting impression, and sell more products or services, video content is the way to go.
Luckily, creating videos doesn’t have to be expensive or difficult – there are lots of great tools out there that can help you get started.
Have you tried incorporating video into your content marketing strategy?