Sometimes you just get stuck. Call it a rut, call it a habit, call it lack of vision.

Whatever you call it, selling whatever your selling can get predictable and boring.

And when that happens, your sales success hits the road as people disconnect.

When you forget why you do what you do, you’ll struggle to connect with prospects or partners.

You’ll miss out on win-win solutions.

You’ll hear “No” a lot, but never really know why.

The Core Secret

When you need to shake up your perspective and change your viewpoint, consider this quote by my mentor, Zig Ziglar:

You make a living by what you get. You make a life by what you give. You can have everything in life you want if you will just help enough other people get what they want.

I call it the core secret.

Understanding this secret will…

  • Help you eliminate that feeling of being stuck.
  • Give you the clarity and confidence you need to grow quickly.
  • Change your perspective on selling and sales.

It doesn’t matter what you’re selling—an idea, product, or service—or how big your business is right now.

This secret positions you become an authority in your industry and kickstart your sales success.

Your Sales Success Transformation

Embracing this core secret transforms your perspective on sales in three powerful ways:

1. It confirms your desires and your dreams.

Don’t we all want to be, do, and have more? Of course. And that’s ok. In fact, it’s a good thing.

You shouldn’t feel guilty about wanting something better for you, your family, and the world.

I keep a statement from Paul J. Meyer on my wall to remind me of the power of a positive perspective:

Whatever you vividly imagine, ardently desire, sincerely believe, and enthusiastically act upon must inevitably come to pass.

I’ve used this simple, confidence-building, 4-step process for decades to live out the core secret and help others achieve the lives of their dreams.

  1. Imagine
  2. Desire
  3. Believe
  4. Act


2. It puts your focus on other people.

Now that’s a switch! Doesn’t everyone tell you to look out for yourself?

To only take care of #1? To make sure someone else gets voted off the island in the game of life?

I’m here to tell you right now, it doesn’t work that way.

  • Deliver value first.
  • Solve a problem.
  • Lend a hand.
  • Offer a solution.

The value you give makes life better for others before you ever get a dime or any kind of benefit in return.

If you can grasp this fact, you will do some serious good for yourself and the rest of the world.

The best way to help other people in our world today is through selling an idea, product, or service that makes the world a better place. 

3. It propels your vision of what’s possible.

Remember the core secret?

“You can have everything in life you want if you will just help enough other people get what they want.”

There is magic in that one word—enough.

The more people you help, the more you’ll get what you want.

So that brings up a good question: how much is enough?

It’s not about how much you sell. It’s about how many people you’ll help before you say, “Enough!”

How many people are you helping right now with your idea, product, or service? Go ahead and get that number in your head.

Is it 100, 1,000, 50,000, a million? Picture it clearly.

Now, 100X it!

Add two zeros.

How big is that number now?

10,000? 5 million? 100 million?

What would it feel like to help that many people?

Remember, the key to getting all life has to offer is to help enough other people get what they want.

Once you blow up enough, there’s no telling what’s possible for your sales success!

When you embrace this core secret from the Master, Zig Ziglar, and see the magic of these three powerful applications, your entire perspective shifts.

You’ll kickstart your sales success and be back in the game!


Ready to Kickstart Your Sales Success?

I’ve created a cheat sheet to start multiplying your own sales success, immediately. If you follow this proven 3-step process, your sales will skyrocket.

Get the cheat sheet here now!