“And they waited for years and years, staying safely within their comfort zone, watching every opportunity pass them by, until success fell right into their laps.”


If you’ve been led to believe that next level success comes from procrastinating the big moves  until the “right moment,” you’re not alone—but you’ve been dangerously misinformed.

It is true that timing can seem like your biggest obstacle. When you have a dream, every single day brings easy excuses and convenient road blocks.

I can’t take the next step because:

  • not enough time,
  • not enough connections,
  • too tired,
  • too distracted,
  • too scared.  

Most people yield to these thoughts all their lives.

But, as you might have guessed, this attitude does not work. Ever. It’s like saying that when all the lights turn green, I will leave my house and drive to work. Huh?

Not only do the conditions never become perfect for action, but, you know what?

Most people wouldn’t act even if they were.

Most people have become so used to not committing to things that when the time comes for them to act, they just don’t do anything.

How Long Will You Wait on Success?

Who do you think sees greater returns? The person who waits for the all clear or the person who clears the way?

After witnessing many successful people and many of those who struggle, I can tell you that the people who are successful are the ones who commit to things that take them forward, even when they aren’t sure exactly how it will all come together.

I’m not saying be reckless, I’m just saying that there’s never a right time. You will always have challenges going on with your time, your money or your focus. They’re just part of the process.  If something comes along that you know you should do, then do it, and figure it out along the way.

Did you know that at one time, Elon Musk—multi-billionaire tech mogul/ real-life Tony Stark— was in massive debt and at risk of losing everything? He had an ambitious dream to launch a rocket more efficiently than NASA.

But the path wasn’t lit for him. And he did stumble. But even in his darkest hours, he kept moving forward. He committed himself to the outcome. And in the end, he figured it all out, because he had to.

Currently, he’s building electric cars at Tesla, distributing solar panels at Solar City and launching reusable rockets at SpaceX. He acts first, then he figures it out because he must.

You don’t have to be an Elon to start making the big moves you dream about. But making those big moves could make you an Elon—a major person of influence in your area of business.

It’s easy to second-guess. It’s safer to be stagnant.

But if you’re not moving forward, you’re losing ground. If you’re not growing, you’re dying.

Trust yourself—you have greater skills than you think to manage obstacles. The only person with the power to keep you a wannabe— or to break out and start growing— is yourself.

Ready, Fire… Aim!

I wish the universe worked differently. I wish that you could plan to do things and then magically make time and money to then do them. It would feel a lot safer. But unfortunately, I don’t see that happening for anyone I know. The people I know over-commit themselves then figure it all out as it unfolds.

Resources show up after resourcefulness: The more resourceful you are, the more resources you will have.

That’s true, but here’s the secret that few people share: Resourcefulness shows up after you make a commitment.

Prior to committing to something, half of your resourcefulness is working on overtime on why this is not a good idea.

Without a commitment, humans use up too much brain energy on assessing the idea, the timing and trying to predict an unpredictable future. When you finally commit to an outcome, you’ve freed up gallons of energy to become more resourceful in following through.

Commit to a big goal (I mean literally sign yourself up to some sort of deadline or external commitment) and then start filling in the blanks.

The Ideal Time Doesn’t Exist, but Right Now Does.

Becoming a Key Person of Influence doesn’t happen for most people because they are waiting for “the ideal time.” They think that “one day” they will have the time, money and focus to get something done.

So they keep working towards making enough money or earning enough vacation days rather than going for what they want.

I’ll ask them, “Why are you working so hard?” They reply, “So I can get some spare time and money to go and do what I want.”

No, no, no, no! Don’t work to make money for the ideal time, work for the result. Ask yourself what it is you actually want to do. Then go and do it.

There is no ideal time. It never comes.

You will be an elderly person in an aged care home and finally you will realize that had you just gone for what you wanted, you would have had it.

An “ideal time” is not a goal. Bite off more than you can chew and then figure it out as you go. If you were any good at creating an ideal time in your life, you would have had one by now.

When was the last time you actually arrived at the perfect time and place with all the money you needed? It’s a fairytale.

If you suddenly realize that the most important thing you could be doing for your success is to write a book, then don’t put it off.

If you know in your heart of hearts that you should be starting a business, then go start it.

If it’s time to sell your business, then sell it.

I’m not saying that you should be reckless; I’m just saying when something is important, you should begin it now rather than waiting for all the circumstances to be perfect. There’s never enough time, there’s never enough money, there’s never a perfect plan. That’s life. Move forward anyway.

The Stakes Have Changed—Take Advantage.

So why don’t we act now? What are we so afraid could happen?

If you are wrong about your idea, very rarely is the downside catastrophic.

In past civilizations, people who had bad ideas died. They were eaten by bears, burned at the stake, tortured to death, or worse. Today, the absolute worst thing that most people fear is the feeling of being a labeled a failure. Many people’s worst nightmare is getting embarrassed because their idea didn’t work out the way they thought it would. At worst, they may lose some time and start-up capital.

Your losses aren’t as bad as you think. But the reward of success is even greater than you think.

Imagine trying to explain that to your ancestors!

Your ancestors would shake their heads in disgust. They faced wars, plagues and disasters to create a better world and you’re not taking full advantage of all it has to offer? You owe it to them to be braver and make some bold moves to achieve your dreams.

When you wake up tomorrow the excuses will begin again. I promise. But if you’re truly intrigued at the thought of becoming a key influencer, if you’re ready to trade comfort for achievement, whether your dreams have been lying stagnant for months, years, or decades, be honest with yourself:

The time will never be right. So what are you waiting for?

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