“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.” -Steve Jobs

Communication is Key

It’s so fundamental yet so easy to overlook: communicating well when launching a new idea can make or break your success. This is so crucial — and so basic, especially in terms of a new venture or startup.

Creative people tend to fixate, rightly so, on the details of their product or service. But having a clear line of communication about what the product does for people is paramount. It’s also critical that key players in a startup communicate often with their employees to foster mutual respect, better performance and understanding.

Don’t Waste Time or Money

Make sure you are a good communicator. Listen as well as you talk. Be empathetic and clear. And set the example for your management team to do the same. Remember, vision leaks. You have to keep casting it and you must keep the goals front and center for your team.

Too many people forget the basics when they’re trying to achieve something big. Communication skills are crucial in any business, especially a startup where things are bound to change often.

If everyone isn’t on the same page, time will be wasted. People will become disconnected with your company values. And the product — and your profit — will take a hit as a result.

Great Management Keeps Everything Afloat

So much time and effort goes into the BIG idea but more often than not, the thing you don’t see can cripple a business. This has never been more true — even in a startup — than when assembling a management team. Without one, and organization is doomed, no matter how great the big idea.

The employees are the muscle in a startup. They put in the long hours and produce a lot in those hours. But at the end of the day, upper management is the blood, sweat, and tears of a company. It is up to them to get funding, make deals, and create vision. They make the big decisions and guide the company.

Without great management everything will sink. And fast.


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